Case Study: PrettyLittleThing achieves 47% increase in market share with Adthena

PrettyLittleThing enters the US market in style, driving a 47% increase in market share

PrettyLittleThing, the fashion retailer, worked with Adthena to better understand the competitive landscape as it entered the US market. The company needed visibility into a new mix of UK and US rivals, clarity on which competitors led in specific categories and keywords, and a way to capture lower-funnel demand as brand awareness grew.

Using Adthena’s market trends feature and instant head-to-head reports, PrettyLittleThing mapped the market, identified key competitors, and uncovered new search terms to target in Google Ads. Adthena helped the brand appear on 1,400 additional search terms year over year, driving a 47% increase in share of clicks on generic text ads and a 225% increase in share of clicks on Google Shopping ads.

PrettyLittleThing

Matt Holmes

Head of Digital Marketing