Case Study: PrettyLittleThing achieves a 47% increase in market share with Adthena

PrettyLittleThing drives a 47% increase in market share with Adthena

PrettyLittleThing, a catwalk-inspired women's style brand, faced the challenge of entering the competitive US fashion market. They needed a strategy to understand their new competitors and capture valuable search traffic from consumers ready to buy. To achieve this, they turned to Adthena for its competitive insights service.

Using Adthena, PrettyLittleThing gained detailed intelligence on the competitive landscape, including share of clicks and the specific search terms rivals were appearing on. This allowed them to strategically scale their presence. As a result of implementing Adthena's solution, PrettyLittleThing appeared on 1,400 additional search terms and achieved a 47% increase in click share on generic text ads, alongside a 225% increase in Google Shopping ads year-over-year.

PrettyLittleThing