Case Study: Origin Energy achieves a 15% increase in market share with Adthena

Origin Energy achieves a 15% increase in market share with local search intelligence

Origin Energy, a nationwide energy provider in Australia, needed a way to manage paid search effectively across very different regional markets. Working with its agency, Atomic 212, the company faced varying tariffs, consumer search patterns, sales targets, and competitors by state, making it difficult to justify region-by-region budget decisions without reliable data. Adthena’s local search intelligence helped provide that visibility.

Using Adthena’s targeted location data, Atomic 212 benchmarked Origin Energy’s share of clicks, impressions, and spend by state, allowing the team to optimize campaigns, allocate budgets more precisely, and adapt messaging to local regulations. Adthena saved the agency 8+ hours per month and helped drive a 10–15% year-on-year increase in share of clicks, spend, and impressions, contributing to improved ROI and a 15% increase in market share.

Origin Energy

Taylor Suen

Performance Director