Case Study: Origin Energy achieves a 15% increase in market share with Adthena

Origin Energy achieves a 15% increase in market share with Adthena

Origin Energy, a nationwide energy provider in Australia, faced the challenge of optimizing its search campaigns across vastly different regional markets. To monitor these unique conditions and respond with precision, they partnered with Adthena and utilized its Local View solution through their agency, Atomic 212.

Adthena's solution provided granular, location-specific data, enabling Origin Energy to benchmark its performance, understand competitive landscapes by state, and adapt ad messaging for local compliance. This local search intelligence empowered the company to optimize campaigns and allocate budget strategically on a region-by-region basis. As a result, Adthena helped Origin Energy achieve a 15% increase in market share.

Origin Energy