Case Study: OFX increases click share with Adthena

OFX increases share of clicks by leveraging Adthena's 360° view of the market

OFX, a provider of international money transfers for consumers and businesses, was operating in a crowded market dominated by banks. They needed a clearer view of competitors’ messaging and branded search activity to build a more competitive paid search strategy. Adthena helped OFX with competitive intelligence through its ad copy analysis and whole-market view.

Using Adthena’s Ad Copy analysis tool, OFX quickly identified competitor messaging gaps, improved ad relevance, and streamlined creative testing and reviews. The result was a 20% increase in CTR, faster speed to market, and more scalable campaigns that freed up the search marketing team to focus on strategy.

OFX

Christina Staub

Search Marketing Manager