Case Study: OFX boosts click share and improves CTR with Adthena's ad copy analysis

OFX improves CTR by 20% with Adthena

OFX, a provider of international money transfers, operates in a highly competitive marketplace dominated by traditional banks. Their major challenge was understanding competitor strategies and developing better ad copy to improve the performance of their paid search ads. To address this, they turned to Adthena and used its Ad Copy analysis tool.

Adthena's solution provided OFX with automated competitive intelligence reports, giving them a whole market view. This allowed OFX to develop high-converting ads, identify brand infringements, and create a more streamlined testing process. As a result, OFX increased their share of clicks and improved their click-through rate (CTR) by 20%.

OFX