Case Study: Nordic Choice Hotels improves brand protection and collaborator compliance with Adthena

Nordic Choice Hotels cuts brand infringements with Adthena

Nordic Choice Hotels, one of the largest hotel groups in the Nordic region, faced a complex challenge in managing its vast network of collaborators and protecting its brand in a highly competitive online travel search landscape. They needed a competitive intelligence solution from Adthena to monitor brand infringements and ensure compliance with partner agreements to optimize their paid search ROI.

Adthena's Partner Management and Brand Protection solutions provided Nordic Choice with the data to monitor collaborator agreements and identify infringements. This enabled them to take appropriate action, bring infringements under control, and create effective daily workflows for decision-making. The intelligence provided by Adthena helped quantify the scale of brand bidding, which was driving up costs-per-lead, and allowed them to build an action plan to address it.

Nordic Choice Hotels