Case Study: Neilson Financial Services reduces CPCs and boosts customer acquisition with Adthena

Neilson Financial Services boosts revenue by £140,000 a month with Adthena

Neilson Financial Services, a global specialist provider of direct life insurance, faced significant challenges with brand infringement and high cost-per-clicks (CPCs) for its challenger brands in the UK market. They partnered with Adthena, a provider of competitive intelligence for search, to implement a comprehensive infringement monitoring solution to protect their reputation and improve customer acquisition.

Using Adthena's machine-learned technology, Neilson identified and took steps to remove rival brand-bidding from search engine results pages. This solution resulted in reduced CPCs, a massive boost in click-through rates (CTR), and a significant reduction in brand infringement. The efforts secured an incremental £140,000 in revenue every month for the company.

Neilson Financial Services