Case Study: NetBet achieves better search visibility by stopping brand infringements with Adthena

Monitoring pure brand infringements on Bing to ensure search visibility

NetBet, an online bookmaker operating primarily in the UK and across Europe, used Adthena for competitive intelligence and search market insights. Their main challenge was monitoring brand term infringements across Google and Bing to protect valuable search visibility and understand competitive activity in their key markets.

Using Adthena’s brand infringement monitoring, NetBet identified an affiliate that had captured their pure brand term on Bing and was taking 100% of that traffic for 16 days. Adthena helped NetBet stop the infringement quickly, preventing lost direct traffic and ad visibility, and giving the team the intelligence needed to react decisively and protect revenue in a high-CPA, high-commission environment.

NetBet

Smit Kharad

PPC Team Leader