Case Study: Nordic Choice Hotels strengthens brand protection and collaborator management with Adthena

Monitoring brand terms and managing collaborator agreements for Nordic Choice

Nordic Choice Hotels, one of the largest hotel groups in the Nordic region, needed better visibility into a complex search landscape dominated by affiliates, meta-search sites, and online travel agencies. To manage hundreds of collaborator bidding activities and monitor brand terms more effectively, the company turned to Adthena and its Partner Management and Brand Protection solutions.

Adthena helped Nordic Choice Hotels monitor collaborator agreements, identify infringements, and track brand bidding with precision and scale, creating a new daily workflow to guide decisions. As a result, Nordic Choice gained tighter control over brand protection and collaborator compliance, retained 100% brand equity by monitoring ad messaging, and reduced the impact of competitive brand infringements.

Nordic Choice Hotels

Henrik Zahl Andersen

Digital Marketing Specialist