Case Study: Mazda achieves 31% dealer efficiency with Adthena

Mazda cuts dealer costs by 31.3% with Adthena

Mazda, the world's largest independent car manufacturer, faced a challenge with inefficient and costly pay-per-click (PPC) campaigns across its 137 UK dealer franchises. This fragmented approach diluted the Mazda brand message and created a confusing customer journey. To address this, Mazda partnered with Adthena for competitive market analysis and brand protection.

Using Adthena's service, Mazda aligned all dealer accounts to a single strategy and monitored a defined set of keywords. This solution drove a 31.3% year-on-year cost reduction and decreased prohibited keyword bidding from 42% to just 1%. Adthena enabled Mazda to optimize its PPC accounts for higher conversion rates, reduce wasted spend, and maintain a top position for priority keywords.

Mazda