Case Study: Legal & General boosts retirement market share and conversions with Adthena

Legal & General increases conversions by 160% with Adthena

Legal & General, a leading UK financial services group, faced the challenge of protecting and benchmarking its position within the competitive retirement business market. To address this, they turned to Adthena for strategic insights and market analysis.

Using the Adthena platform, Legal & General gained a granular view of the competitive landscape, allowing them to segment competitors and identify a significant market leadership gap. The solution provided by Adthena enabled the company to unify messaging and optimize campaigns. As a result, Legal & General achieved a 60% increase in market share and a 160% increase in conversions year-over-year, solidifying Adthena as an integral asset to their strategy.

Legal & General