Case Study: Kindred Group achieves 113% higher ARPU with Adthena

Kindred Group increases ARPU by 113% with Adthena

Kindred Group, a leading European online gambling operator, faced the challenge of expanding its keyword universe, optimizing paid search campaigns toward increasing Average Revenue Per User (ARPU), and improving synergies with other channels like SEO. To meet these broad growth targets, they turned to Adthena for a competitive intelligence solution powered by machine learning.

Adthena provided its Search Term Opportunities feature, which used machine-learned insights to identify new keywords. By focusing its paid search investment around these competitive insights, Kindred Group optimized its campaigns for ARPU. This strategy resulted in a 113% increase in Average Revenue Per User for its Sportsbook product within a 30-day period, demonstrating the significant impact of Adthena's solution.

Kindred Group