Case Study: Kia UK grows market share and test drives with Adthena

Kia UK grows market share by 61% with Adthena

Kia UK, working with their agency Havas Media Network, faced challenges in maintaining its market position through paid search amid rising competition and a crowded digital landscape. Their manual, reactive approach to budget reallocation was inefficient, and their existing value-based bidding model could not support the account's growing complexity across multiple business areas. They partnered with Adthena to gain a faster, more strategic way to optimize spend and drive high-value leads without increasing their overall budget.

Adthena implemented its Brand Activator solution and provided Share of Clicks data, which was used to guide reinvestment into high-growth categories. A sophisticated, tiered value-based bidding model was also introduced to better support lead quality goals. As a result, Kia UK cut brand campaign costs by 9%, increased test drives by 60%, grew its market share by up to 61% year-over-year in key categories, and saved £286K. Adthena provided the visibility and control needed for smarter, faster decision-making.

Kia UK