Case Study: Journey Further helps a home furnishings retailer achieve 97% higher Google Shopping revenue with Adthena

Journey Further drives 97% higher revenue from Google Shopping with Adthena

Journey Further, a digital marketing agency, partnered with Adthena to address a challenge for their client, a leading home furnishings retailer. The client was already seeing positive results from text ads but wanted to grow its market share and better understand its potential on Google Shopping, which required market-wide competitive data not available from Google alone.

Using Adthena's competitive intelligence platform, Journey Further gained visibility into the entire market to see how their client ranked against competitors. This data allowed them to optimize their Google Shopping campaigns aggressively. The solution implemented by Adthena delivered a 97% increase in revenue from Google Shopping, a 27% increase in impression share, and a 38% increase in ROAS.

Journey Further