Case Study: Journey Further achieves 97% higher Google Shopping revenue with Adthena

Journey Further delivers 97% higher revenues from Google Shopping

Journey Further, an agency working with a home decor brand, wanted to grow Google Shopping performance beyond strong text ad results. The team needed clearer competitive benchmarks, better visibility into where the brand stood against rivals, and a way to balance ROAS with impression volume—insights they couldn’t get from Google alone. They turned to Adthena for competitive intelligence and market-wide shopping insights.

Using Adthena’s data, Journey Further identified key category benchmarks and uncovered search terms the brand was missing in product titles and descriptions, helping improve relevance and expand reach. With Adthena, the brand achieved a 97% increase in Google Shopping revenue, a 27% increase in impression share, and a 38% lift in ROAS, while PPC revenue also rose by 32%.

Journey Further

Hannah Moore

Senior PPC Analyst