Case Study: Jacamo grows search share and boosts sales with Adthena

Jacamo increases clicks 32% and sales 21% with Adthena

Jacamo, a retailer specializing in menswear for a wide range of sizes, faced intense competition in search advertising. Competitors were aggressively investing in text and product listing ads, with one capturing a 12% uplift in clicks. Jacamo needed data-driven insights to improve campaign performance and inform their ad spend strategy, leading them to partner with competitive intelligence vendor Adthena.

Using Adthena’s Market Trends and ad copy analysis features, Jacamo monitored competitor share and identified a market gap where rivals were not using countdown timers in their promotions. This allowed Jacamo to capitalize on the opportunity and refine their own ad copy. As a direct result of Adthena's insights, Jacamo achieved a 32% increase in clicks and a 21% increase in sales year-over-year.

Jacamo