Case Study: iProspect achieves 324% more conversions with Adthena's AI-driven insights

iProspect boosts conversions by 324% with Adthena

iProspect, a global leader in digital marketing, faced challenges with Google broad match campaigns, including overspend on irrelevant clicks, high keyword competition, and unqualified traffic that hurt their conversion rates. To address this, they turned to Adthena and its AI-driven insights from the Whole Market View platform.

Using Adthena's Search Term Opportunities and Head to Head Comparison features, iProspect identified profitable keywords and competitor strategies to restructure their campaigns. This solution delivered a remarkable 324% increase in conversions, a 47% reduction in cost per acquisition (CPA), and a 14% decrease in cost per click (CPC), significantly improving overall campaign performance and profitability for iProspect.

iProspect