Case Study: iProspect achieves 102% conversion value growth with Adthena's Ad Copy Testing

iProspect boosts conversions by 102% with Adthena

iProspect, a leading global digital agency, faced the challenge of remaining competitive in the fast-paced Google Shopping environment. They needed to quickly optimize their Google Ads strategy amidst rising competition and fluctuating market demands. To achieve this, they turned to Adthena’s Ad Copy Testing capabilities to refine their approach.

Using Adthena's Top Ads feature, iProspect identified high-performing ad copy and competitor CTAs. They also utilized Adthena’s Shopping Ads section to compare their prices against competitors, allowing them to strategically increase bids. This solution delivered significant results: conversion value increased by 102%, traffic rose by 80%, and conversions were up by 62%.

iProspect