Case Study: Volvo boosts hybrid car performance with Adthena

Innovating in the hybrid cars market with competitive intelligence

Volvo partnered with Adthena to strengthen its digital strategy in the competitive hybrid car market. As Volvo committed to making every new model either fully electric or hybrid, the company needed a clearer view of the market and how consumers were researching and comparing hybrid vehicles online. Adthena’s Whole Market View was used to uncover opportunities and better understand customer intent.

Using Adthena’s Strategic Planning and Gap Analysis capabilities, Volvo and Mindshare identified 72 new search term opportunities and expanded into hybrid generic keywords. Adthena helped Volvo improve performance across paid search, resulting in a 3x increase in clicks, a 97% boost in showroom visits, a 50% improvement in new car configurations, and a 50% reduction in CPA.

Volvo

Dave Cottrell

Digital Experience Manager