Case Study: Catena Media increases first time depositors with Adthena

Increasing ROI and First Time Depositors for Catena Media

Catena Media, a performance marketing company in the online casino and sportsbook space, needed better intelligence to improve search performance in highly competitive markets. They worked with Adthena to monitor competitor activity across the market and identify opportunities to optimize their search campaigns.

Using Adthena’s segmentation, device-level insights, and competitive monitoring capabilities, Catena Media expanded the keywords they tracked by 58% and uncovered more niche opportunities across desktop and mobile. This helped them identify a competitor investing heavily in mobile, scale mobile campaigns, and deliver a 26% increase in First Time Depositors within the first 90 days, improving ROI as a result.

Catena Media

Savas Antonoglou

PPC Account Manager