Case Study: Eurostar increases revenue and cuts advertising costs with Adthena

Increased revenue and reduced advertising costs for Eurostar

Eurostar, the dedicated passenger train provider between continental Europe and the UK, needed better visibility into how resellers were bidding on its branded search terms. Working with its agency iProspect, Eurostar turned to Adthena to monitor competitive brand bidding and understand who was driving up costs on paid search.

Using Adthena’s Whole Market View and automated alerts, Eurostar and iProspect analyzed ad copy, engagement, and search trends to build a more agile bidding strategy. Adthena helped them cut CPCs, reduce advertising costs, and reinvest savings into growth areas, delivering a 45% reduction on main brand terms and 37% CPC savings while enabling faster real-time responses to market changes.

Eurostar