Case Study: Eurostar achieves lower CPCs and higher revenue with Adthena

Increased revenue and reduced advertising costs for Eurostar

Eurostar, supported by its agency iProspect, needed to protect its strong brand in paid search as airlines, ferry services, Eurotunnel, resellers and holiday providers competed for its branded keywords. Using Adthena’s automated competitor intelligence, the team could monitor who was bidding on Eurostar terms and understand the impact on CPCs and budget.

Adthena gave iProspect and Eurostar real-time market insight to analyse ad copy, engagement and search trends, enabling a more agile bidding strategy. The result was a 45% reduction in CPCs on main brand terms, 37% CPC savings for reinvestment, and the ability to respond instantly to competitive changes in paid search.

iProspect

Turan Kasimova

Search Director