Adthena
38 Case Studies
Case Study: The Carphone Warehouse boosts market share with Adthena
A Adthena Case Study
How Carphone Warehouse capitalize on strategic market opportunities
The Carphone Warehouse, a leading mobile telecoms retailer with 2,400 stores across Europe, needed to make advertising spend more efficient and effective while capitalizing on market opportunities. Using Adthena’s strategic competitive intelligence and gap analysis, the company monitored competitor activity to spot shifts in paid search visibility and identify areas where it could win share, especially around the launch of the iPhone XR.
Adthena helped The Carphone Warehouse act on a competitor’s reduced paid search spend by increasing bids on relevant text ads and Google Shopping keywords. This delivered a 50% increase in clickshare growth, a 53% uplift in orders, a 23% reduction in cost-per-acquisition, and a 40% lift in CTR, showing how Adthena’s insights translated into measurable performance gains.
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