Case Study: World First expands into global markets with Adthena

Helping World First expand into global markets

World First, an international leader in global money transfer, wanted to expand its paid search campaigns into new territories but lacked the competitive intelligence and confidence to do so effectively. With only Google AdWords data to guide them, the team needed a better way to understand global markets, grow keyword lists, and control costs while protecting the brand.

Adthena provided its “whole market view” and automated reporting to give World First independent, highly accurate market intelligence for paid search. With Adthena, World First successfully launched in new territories, identified and stopped competitors bidding on TV campaign terms, improved keyword and data quality, and kept CPCs low while conversions remained high.

World First

Martin Pezet

Search Marketing Manager