Case Study: Havas Market & Arena Media reduces CPCs and infringements with Adthena

Havas Market & Arena Media reduces infringements by 43% with Adthena

Havas Market & Arena Media, a digital agency, faced rising cost-per-clicks (CPCs) for one of their clients due to competitors bidding on the client's brand terms. To combat this, they turned to Adthena and utilized its Brand Protection feature to gain comprehensive visibility into these infringements.

Using Adthena's data, the agency was able to efficiently identify and escalate infringement cases to Google. This solution reduced infringements by 43% and lowered CPCs by 10%, saving significant time in infringement management while protecting their client's brand.

Havas Market & Arena Media