Case Study: Swinton Insurance halves brand CPC with Adthena

Halving cost-per-click on brand terms for Swinton Insurance

Swinton Insurance, one of the UK’s leading insurance brands, needed a way to control rising paid search costs in an increasingly competitive market. The team turned to Adthena and its whole market view solution to monitor brand terms, protect against competitor bidding, and improve its mobile paid search strategy.

Using Adthena’s automated brand infringement reports, keyword intelligence, and mobile insights, Swinton was able to take action against trademark violations and uncover new profitable search opportunities. The result was a 50% reduction in CPC on brand terms, a major drop in competitor bidding on those terms, and the data needed to build a stronger mobile-first paid search approach.

Swinton Insurance

Simon Wild

Digital Marketing Manager