Case Study: Staysure Reinvents Travel Insurance Offers with Adthena

Guided by Adthena’s data, Staysure reinvents their product lines while others retreat

Staysure, the UK’s leading travel insurance provider, faced a major crisis when the pandemic shrank its market by 90%, competitors exited, and customer demand shifted rapidly. Using Adthena’s daily market intelligence and competitive insights, the company’s digital and senior leadership teams were able to make fast, data-driven decisions about where to stay visible and how to respond to changing customer needs.

With Adthena’s data and tools such as Whole Market View and Smart Monitor, Staysure identified market gaps and launched three new or adapted offers, including expanded cancellation cover, protection against foreign travel advice, and extended contract periods. The results included sustained ROI, lower CPCs as competitors pulled back, and stronger market leadership during the pandemic, while also helping Staysure report false competitor claims.

Staysure

James Robinson

Head of Digital Marketing