Case Study: Jacamo Real-Man grows search share and sales with Adthena

Growing Search Share and Increasing Brand Reach for Jacamo

Jacamo Real-Man, a challenger menswear retailer, needed data-driven insights to improve campaign performance in the highly competitive Menswear and Men’s Suits markets. Working with Adthena, the company used Market Trends, Strategic Planning, gap analysis, and ad copy insights to better understand competitor share, text and PLA visibility, and opportunities to direct ad spend more effectively.

Adthena helped Jacamo Real-Man identify gaps in competitor promotions and ad copy, including the use of countdown timers, which they used to improve click-through rates and refine their search strategy. The result was a 32% increase in clicks, a 7% decrease in CPCs, and a 21% increase in sales year over year.

Jacamo Real-Man

Andrew Johnson

PPC Manager