Case Study: Greenlight achieves 90% higher productivity with Adthena

Greenlight boosts productivity by 90% with Adthena

Greenlight, a multiple award-winning digital and commerce agency, partnered with Adthena to monitor competitor strategies and optimize PPC results for one of its major retail clients. The challenge was to gain market visibility and improve productivity by eliminating the days of analytical drudgery required with conventional tools.

Adthena implemented its AI-powered Campaign Optimization solution, providing a granular view of competitive strategies and keyword performance. This solution delivered a 90% higher productivity rate for Greenlight, saving them days of work. The time saved allowed the agency to provide faster insights to its client and devote more resources to strategic planning and execution, ultimately leading to better service and results.

Greenlight