Case Study: Go City reduces CPCs by 75% with Adthena's Ad Hijacking Detection

Go City reduces CPCs by 75% with Adthena

Go City, a provider of multi-attraction passes, faced challenges in automatically monitoring its affiliate network for compliance, specifically to prevent partners from bidding on its brand keywords. This practice was driving up cost-per-click (CPC) rates and resulting in unearned commissions. Their previous manual method of localized searches was insufficient for monitoring at scale across all their markets.

Using Adthena's Ad Hijacking Detection solution, Go City gained automated monitoring capabilities. This allowed them to proactively communicate with non-compliant partners and implement a policy to pause commissions, which served as a deterrent. As a result of working with Adthena, Go City reduced partners bidding on brand terms by 86% in the first month, achieved a 75% decrease in CPC, and flagged 89,000 brand infringements, saving thousands in acquisition costs.

Go City