Case Study: GIMO saves €1.12M by reducing CPCs with Adthena

GIMO cuts brand CPCs by 47% and saves €1.12M with Adthena

GIMO, a specialist digital marketing agency for the gaming industry, faced a significant challenge when cost-per-clicks (CPCs) for their clients rose sharply due to brand-bidding among rivals. Their goal was to reduce brand spend by 25%. To achieve this, they partnered with Adthena for its competitive intelligence services.

Using Adthena's Whole Market View and infringement reports, GIMO gained visibility into which advertisers were bidding on their brand terms. This data allowed them to negotiate executive-level agreements to halt bidding wars. The solution reduced brand CPCs by 47%, generated 85% more brand clicks, and saved approximately €1.12M for their clients.

GIMO