Case Study: Georgia Law Firm reduces brand infringements by 39% with Adthena

Georgia Law Firm reduces brand infringements by 39% with Adthena

The customer, a Georgia law firm, faced significant challenges with trademark infringements and rising cost-per-clicks as competitors bid on their branded terms across nine different markets. This led to inefficient paid search campaigns and increased ad spend. To address this, they turned to Adthena and utilized its Brand Protection service.

Adthena's solution automatically tracked infringements by the hour, providing screenshots that allowed the law firm to identify and take action against competitors. By using Adthena, the firm reduced its brand CPCs by 25% and saw a 39% decrease in the number of infringements within the first five months, significantly improving their paid search performance.