Case Study: Generali France saves €100K and boosts SEO traffic with Adthena

Generali France saves €100K and boosts SEO traffic by 26% with Adthena

Generali France, a major insurance provider, faced challenges in managing its complex search strategy. The company struggled to balance its paid and organic search performance while protecting its brand from competitors bidding on its terms. Manually pausing brand campaigns to reallocate budget was a risky and inefficient process, making it difficult to maintain visibility and synergy between SEO and PPC efforts. They partnered with Adthena to find a solution.

Adthena implemented its Brand Activator tool, along with Auto Takedown and Market Trends, to automate brand protection and provide actionable insights. This solution allowed Generali France to confidently pause brand campaigns and reinvest the savings into high-growth areas. As a result, Adthena helped the company save €100,000 in paid search budget, boost SEO traffic by 26%, and improve lead conversions by 8% within the first year.

Generali France