Case Study: JD Williams captures 38% of the Homewares market with Adthena

Fuelling JD Williams Entry into the Homewares Market

JD Williams, an online department store serving customers aged 45-plus and their families, wanted to enter the homewares market with a data-driven strategy. They turned to Adthena’s competitive intelligence and strategic planning tools to map the market, identify key competitors and search opportunities, and analyse ad copy within the category.

Using Adthena, JD Williams identified 1,200 new keywords, refined their ad copy and CTAs, and built a stronger bidding strategy based on search term opportunities and market gaps. The campaign delivered strong results: JD Williams captured 38% of the homewares market within three months, beat its Cost-Per-New-Customer target, and generated 15% of overall revenue from homewares.

JD Williams

Andrew Johnson

PPC Manager