Case Study: Eurostar boosts revenue and cuts advertising costs with Adthena

Eurostar reduces CPCs to pennies with Adthena

Eurostar, a dedicated passenger train provider between the continental Europe and the UK, faced the challenge of competitors and resellers aggressively bidding on its strong brand terms, which was drastically increasing its cost per click. To manage this, Eurostar and its agency iProspect turned to Adthena for its brand protection and monitoring tools.

Adthena provided automated, real-time intelligence on who was bidding on Eurostar's brand terms. This allowed the team to analyze ad copy and search trends to build an agile bidding approach. The solution from Adthena resulted in immediate cost savings, with lower costs per click generating extra revenue. These savings were then reinvested into other core paid search activities.

Eurostar