Case Study: Endesa cuts CPC by 12% with Adthena

Endesa cuts CPC by 12% with Adthena

Endesa, a leading energy provider in Spain, faced a highly competitive paid search environment where aggressive bidding was driving up costs without proportional performance gains. Their challenge, addressed with the vendor Adthena, was to reduce inefficient spending on maximum coverage and protect their cost per acquisition without losing visibility to better-funded competitors.

Using Adthena's competitor intelligence to benchmark competitor CPCs, Endesa shifted to a data-driven bidding strategy. This solution allowed them to identify inefficient positions and time their adjustments against market activity. The results included a 12% reduction in CPC, over 21% in cost savings, and a protected CPA while improving lead quality.

Endesa