Case Study: Simply Be achieves 11% higher share of impressions with Adthena

Double Digit Growth in Impressions and Revenues for Simply Be

Simply Be, a digital-first plus-size women’s fashion retailer, wanted to grow its search presence in the Swimwear and Lingerie categories. To do so, it needed to better understand its competitive position, its rivals’ bidding strategies, and the remaining growth potential in the market. It turned to Adthena, using tools such as daily Google Shopping trend data, market share monitoring, Deep Learned Groups, Search Term Opportunities, and ad copy insights.

With Adthena, Simply Be identified market gaps, added over 1,000 new keywords, and refined ad copy based on Top Ads intelligence to improve campaign relevance. The result was an 11% increase in share of impressions, a 27% lift in CTR for Swimwear and Lingerie, and £17K in new revenue attributed to the new keywords.

SimplyBe

Andrew Johnson

PPC Manager