Case Study: Dentsu achieves 360% revenue growth with Adthena

Dentsu boosts demand by 360% with Adthena

Dentsu's client faced the challenge of navigating an unclear competitive landscape during the critical Black Friday period, where shifting competitor discounts made it difficult to drive optimal performance. To address this, Dentsu leveraged strategic insights from Adthena's platform.

Using Adthena, Dentsu was able to quickly compare their client's offers against competitors and identify a key opportunity when a top competitor decreased spend. By ramping up their own investment in response, Dentsu achieved a 360% increase in revenue, a 140% rise in traffic, and a 37% growth in impression share for their client.

Dentsu