Case Study: Auto Trader achieves strategic market intelligence and strong click share with Adthena

Delivering Strategic Intelligence and Market Insights for Auto Trader

Auto Trader, the UK’s largest digital automotive marketplace, needed better visibility into an intensely competitive paid search environment where manufacturers, dealers, and disruptors were all fighting for click share. To make smarter bidding and budget decisions, Auto Trader partnered with Adthena and used its market intelligence and search monitoring capabilities to understand market conditions, emerging trends, and competitor behavior.

With Adthena’s Market Trends and Whole Market intelligence, Auto Trader tracked paid search performance across desktop, mobile, paid, organic, and ad formats, drilling into the ads, copy, CTAs, and search terms driving changes in share of clicks. The insights helped Auto Trader identify key shifts in click share, inform future ad spend planning, and maintain a leading position in share of clicks across core ad groups despite changing market conditions and competition.

Auto Trader

Chris Wojciechowicz

Head of Delivery and Optimization