Case Study: River Island achieves 82% sales increase on Black Friday with Adthena

Delivering an 82% sales increase for River Island on Black Friday

River Island, the UK fashion retailer, needed to win share of voice during Black Friday, one of the most competitive shopping periods of the year. With intense competition for paid search visibility and only a short window to act, the team turned to Adthena for competitive intelligence to guide its PPC strategy.

Adthena provided real-time insights into competitor activity, helping River Island make bid and copy changes, optimize campaigns, and reallocate budget minute by minute throughout Black Friday. The result was a 2015% increase in traffic and an 82% increase in sales versus the previous year, showing the measurable impact of Adthena’s support.

River Island

Andy Miller

PPC Manager