Case Study: Coles boosts paid search traffic growth with Adthena

Coles boosts paid search traffic 10% YoY with Adthena

Coles, a major Australian grocery retailer, faced intense competition in the digital marketplace, particularly from rival Woolworths. With consumer behavior shifting rapidly, Coles and its agency Smith St. needed to navigate partnerships with delivery services and seasonal demand spikes without eroding paid media efficiency. They partnered with Adthena to gain a clear view of the paid search landscape and ensure Coles remained front of mind for shoppers.

Adthena provided intelligent competitor insights and market trend data, which were integrated into a custom dashboard for real-time campaign optimization. This solution enabled Coles to strategically allocate spend, maximize demand during critical periods, and adapt quickly to market shifts. By leveraging Adthena's insights, Coles achieved a 10% year-over-year growth in paid search traffic while maintaining its marketing budget, along with a 10% bidding efficiency gain and a 5% higher share of voice above its peer-set.

Coles