Case Study: Carphone Warehouse boosts clickshare and orders with Adthena

Carphone Warehouse boosts clickshare growth 50% with Adthena

Carphone Warehouse, a major European mobile phone retailer, needed to manage its advertising budget more efficiently and effectively to reach customers in a competitive market. To address this challenge, they employed Adthena for strategic competitive intelligence.

Using Adthena's gap analysis and strategic planning tools, Carphone Warehouse identified a major competitor had reduced paid search spend before a new iPhone launch. They capitalized on this opportunity by pushing relevant keywords, which resulted in a 50% boost in clickshare growth, a +53% uplift in orders, and a 23% drop in cost-per-order.

Carphone Warehouse