Case Study: Caravan and Motorhome Club boosts new sign ups and ROI by 280% with Adthena

Caravan and Motorhome Club boosts ROI 280% with Adthena

The Caravan and Motorhome Club, Europe's largest touring community, sought to gain visibility on their market competitors and needed data to prove which competitors were appearing on their brand terms. Their challenge was to track brand infringements and ultimately leverage competitive intelligence to increase leads and new member sign-ups. To address this, they partnered with Adthena and utilized its Whole Market View product.

Adthena's solution identified a greater number of competitive infringements than previously known, providing recorded evidence that enabled the Club to take action. By reducing these infringements and introducing new keywords discovered through competitive data, the Club significantly boosted new sign-ups, improved its cost-per-lead by 6.76%, and achieved a 280% increase in ROI from brand search ad spend.

Caravan and Motorhome Club