Case Study: Capital on Tap doubles PMax conversions and cuts CPL with Adthena

Capital on Tap doubles PMax conversions and cuts CPL by 37% with Adthena

Capital on Tap, a business financial services provider, faced increasing competition in paid search advertising. Their challenges included monitoring competitor activity, understanding the impact of competition on their costs, identifying new keyword opportunities, and protecting their brand from trademark infringements. To address these challenges, they partnered with Adthena for its search intelligence platform.

By leveraging Adthena's solutions for competitor tracking, performance insight, and trademark monitoring, Capital on Tap achieved significant results. The partnership helped them double their Performance Max conversions and cut their cost-per-lead by 37%. Adthena also enabled them to reduce wasted spend by 13% and save over two hours per month on manual work.

Capital on Tap