Case Study: Bipi boosts CTR by 62% and achieves 8X ROI with Adthena

Bipi boosts CTR by 62% and achieves 8x ROI with Adthena

Bipi, a leading car subscription and leasing platform, faced challenges due to Google's limited transparency around search terms and competitor data. Operating in a highly competitive market, the team struggled to identify all market players and monitor brand infringements, which made it difficult to measure campaign efficiency and ensure brand protection. They turned to Adthena for its competitive intelligence to gain a more precise, data-driven view of the landscape.

By integrating Adthena, Bipi gained a complete, real-time view of the competitive landscape, enabling faster, evidence-based decisions. The vendor's Auto Takedown tool safeguarded brand integrity, while Brand Activator optimized spend by pausing brand terms when not needed. As a result, Bipi boosted its click-through rate by 62%, achieved an 8x return on investment, and realized five-figure savings in under a year.

Bipi