Case Study: Jet2 boosts desktop click share by 51% with Adthena

Becoming No.1 in search and increasing desktop click share by 51%

Jet2, the UK low-cost airline, needed paid search to drive revenue and support ambitious growth targets while also improving audience and market understanding. As the brand expanded, protecting valuable search terms from competitor bidding became increasingly important, so Jet2 turned to Adthena’s competitive intelligence and brand monitoring technology.

Using Adthena’s Head to Head comparison and Search Term Opportunities dashboards, Jet2 identified competitor-led keyword gaps for campaign expansion and strengthened brand protection against aggressive bidding. With Adthena, Jet2 moved from third to first place for Lanzarote-specific search terms, increasing desktop click share by 51%, and also increased pure brand click share on mobile by 4%.

Jet2

Thomas Fletcher

PPC Executive