Case Study: Bassett Furniture boosts in-store sales by 4% with Adthena

Bassett Furniture boosts in-store sales by 4% with Adthena

Bassett Furniture faced a challenging retail market with declining traffic and needed to identify new ways to increase in-store sales. They were also uncertain about the effectiveness of product-themed search campaigns compared to their traditional location-based ones. Their agency, Tinuiti, partnered with Adthena to leverage its market share insights to address these challenges.

Using Adthena's data, Tinuiti implemented a test campaign that shifted budget to target product-themed search terms. This solution provided the insights needed to measure the test's effectiveness. The campaign resulted in a 3.9% year-over-year increase in Bassett Furniture's in-store sales, proving the value of the new strategy and paving the way for a more coherent, revenue-driven search approach built on Adthena's foundation.

Bassett Furniture