Case Study: Avanti West Coast achieves 32% monthly savings and 13% revenue growth with Adthena

Avanti West Coast saves 32.2% monthly with Adthena

Avanti West Coast faced the challenge of optimizing its PPC strategy to reduce wasted ad spend on its own brand terms, where it already held the top organic position, while also identifying high-value generic search terms to better allocate its budget and gain market share.

Using Adthena's Lone Ranger and Head-to-Head Competitor reports, the company identified unnecessary brand term spending and reinvested the savings into strategic generic campaigns. This solution from Adthena resulted in a 32.2% monthly cost saving and a 13% increase in overall revenue.

Avanti West Coast