Case Study: AllClear Travel Insurance plans market re-entry with Adthena

AllClear Travel plans market re-entry with Adthena during 21-day COVID-19 search trial

AllClear Travel Insurance faced a significant challenge during the COVID-19 pandemic as travel came to a standstill. The company needed to understand how to plan its search budgets and determine the right moment to re-enter the market, all while having reduced its paid search spending to a minimum. They turned to Adthena's machine-learned market intelligence for a solution.

Adthena provided the critical data and directional trends that AllClear's leadership required to predict the market's return. Using Adthena's competitive insights, the company could monitor market trends, identify new customer segments, and make informed decisions on when and how to resume its campaigns. This equipped the entire management group with vital market intelligence, positioning them to win back consumers and gain market share effectively.

AllClear Travel Insurance